The UK's first Child Mental Health Week was given a royal seal of approval yesterday as the Duchess of Cambridge recorded a video message of support for charity Place2Be's new campaign.
In her message Kate says that stigma around mental health means that many children do not get the help they need. A spokesman for Kensington Palace said the Duchess, who is a patron of the charity, was a "committed champion of issues related to children's mental health and emotional wellbeing".
She talked about how both she and the Duke of Cambridge had seen how many children struggle to cope with issues such as bullying, bereavement and family breakdown which leads to issues such as depression, anxiety, addiction and self-harm.
The charitable work of Place2Be aims to provide emotional help and support in schools and the organisation has set a record by launching the UK's first Child Mental Health Week.
The campaign is focused on encouraging parents and carers to talk openly with their children about their feelings and getting help and is providing dedicated resources and tips on its website.
Catherine Roche, the charity's CEO, said: "We're thrilled to have the support of our Royal Patron. By raising awareness of the benefits of getting support early for mental health issues, we hope to change attitudes and help reduce the risk of more complex and serious problems when those children reach adulthood."
The campaign runs from 16 to 22 February and features as as guest campaign on Mumsnet.